Dive summary:
- New ways for brands to use Instagram are emerging as publications and organizations warm up to visual content marketing.
- Starbucks has nearly 850,000 followers on Instagram, and the company encourages customers to display photos of themselves with a Starbucks product, thus creating product evangelists.
- United Kingdom retailer Top Shop uses Instagram to display products and also promote secret offers and promotions.
From the article:
It’s time to at least start thinking about leveraging visual social media to drive traffic. The numbers show Instagram growing by leaps and bounds every month — more quickly than any other social network out there. If you have the content and your audience is there, Instagram will prove its worth. ...
