Dive Brief:
- Instagram carousel ads -- a multi-photo ad unit introduced in March in the U.S.. -- is expanding globally to six new countries.
- With carousel ads, which Instagram compares to magazine-style ads readers can flip through, marketers have the ability to push out as many as four photos in one post and embed clickable links.
- On June 1, the freshly-launched feature will become available to marketers in the United Kingdom, Canada, Australia, Germany, France and Brazil.
Dive Insight:
Carousel ads have been a hit for Instagram in the U.S.. Since the ad unit's launch earlier this year, several brands have run impressive campaigns. Old Navy, for example, used the carousel ads to showcase its "day in the life" photo campaign depicting the retailer's items being used in every day settings. Instagram highlights a few more companies on its blog that have put the feature to use.
Instagram isn't alone in the carousel-style ads though, with peer social networks Twitter and Pinterest have both introduced their own version of a rotating photo ad units. For Instagram's part, the photo-sharing social network touts the feature as a way for brands to tell deeper stories, providing advertisers more flexibility.
