Dive summary:
- Instagram.com got 0.2% of Twitter’s traffic prior to Dec. 9, but after blocking Twitter previews Dec. 9, Instagram.com now gets 5% of Twitter’s traffic.
- Instagram photos are being seen by fewer people overall since Instagram photos reached 16% of Twitter users prior to Dec. 9.
- Use of the Instagram and Twitter apps have remained steady in the first week since Instagram’s policy change.
From the article:
… For the record, I’m a big fan of Instagram, loved the ability to look at content inline on Twitter and was annoyed by the change. I think I get what Instagram and its new owner Facebook are trying to do, but also wonder if they could have approached it in a different way that didn’t feel like a compromise of the user experience.