Dive summary:
- When it comes to mobile engagement, Instagram beat Twitter in August.
- According to a report by comscore, Instagram had 7.3 million daily active users (DAUs) in August, compared to Twitter's 6.9 million.
- In addition, the average Instagram user spent 257 minutes accessing the site in August, with those on Twitter spending 170 minutes.
From the article:
Pictures beat words: In August, U.S. smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter.
That data comes from comScore, via a new mobile measurement report: It says that throughout August, Instagram had an average of 7.3 million daily active users — or DAUs, in Facebook parlance. That tops of Twitter’s 6.9 million DAUs over the same period of time.
