Dive Brief: 

• Instagram announced that ads will begin rolling out over the next few months. 
• The ads will start appearing slowly, first in the U.S. and from established brands, as the previously ad-free photo-sharing platform is aware that the effort to grow its revenue sources could alienate users.
• As with its parent company, Facebook, Instagram users will be able to hide irrelevant ads and offer feedback.

Dive Insight: 

It was only a matter of time until Instagram began looking for ways to monetize. The platform seems to be approaching the rollout in the right way to avoid too much backlash from users. As long as ads are tasteful and continue to fit its style, the addition of should be successful.