Dive summary:
- Instagram quit using Twitter cards and will instead use links to send people to Instagram’s Web-based profiles.
- Instagram’s decision to quit using Twitter cards was preceded by Twitter no longer allowing Instagram users to easily find Twitter followers on Instagram.
- Instagram’s step away from using Twitter cards indicates maybe other companies should analyze the benefit of using Twitter.
From the article:
… I think moves like Instagram has made should get more media companies thinking hard about the relationship they have with Twitter. It is not just a conduit for your content to reach your users whenever and wherever you wish (if it ever was) — it is a proprietary network built by a company with monetization and expansion on its mind, and your content is part of that equation. …
