Dive Brief: 

• Instagram has released a hard copy book titled "The Instagram Handbook for Brands," profiling 11 companies the social platform feels are doing a good job of leveraging the app. 
• Brands listed in the book include Chobani and Disneyland. Among the tips offered: "Find beauty everywhere" and "share experiences." 
• The book will only be available to certain brands, but Instagram is also launching a series of blogs on Tumblr that will offer tips. 

Dive Insight: 

By offering advice on how to make the best posts on its platform, Instagram is likely hoping to train brands to submit quality ads. As of yet, the platform hasn't starting rolling out ads on a large scale, but will eventually want to earn more revenue. Offering tips and suggestions on how to produce quality work can help the platform ensure that it provides a better return for brands when it starts running more ads.