Dive Brief:

• Instagram is searching for five new team members with a strong journalism or editorial background to assist with marketing tactics. 
• The social platform is building a "daily editorial" team to help with production and story telling.
• New members will be joining a 12 person editorial team housed under the marketing umbrella that has a primary focus of highlighting more international Instagram users, as 70% of user base comes from outside the U.S. Currently the social app has an editorial calendar and pushes out two blog posts per day.

Dive Insight: 

Instagram isn't alone in understanding that an editorial background helps tremendously when trying to tell a social brand story. As long as the guidelines are clear to the team that its ultimate purpose is marketing—hiring editorial folks has been proven to be a great option. Both LinkedIn and Facebook have hired former journalists to assist in editorial writing for the social sites. Story telling has become such a critical part of social media promotion, so it only makes sense to hire professional story tellers.