Dive summary:|

• Chirpify has added functionality to let users exchange funds and make transactions while interacting with their Instagram accounts.
• Chirpify is already an in-stream content provider for Twitter. 
• Brands including Bogs footwear, Fearless Records, creators of KONY 2012 Invisible Children are using Chirpify.

From the article: 

“Today Chirpify took another step to decentralize commerce and payments across all streams from any device, whether a mobile phone or desktop computer,” says Chirpify CEO Chris Teso. “If people can’t buy it in-stream it’s not social commerce. It’s advertising. We turn attention re-routing advertising into high value in-stream transactions. We’re the only company truly doing social commerce.”