Dive summary:
- Instagram denies New York Post report that Instagram lost 4 million daily average users following the terms of service change.
- The New York Post based its story on information from the mobile-app research company AppData, which only tracks Instagram users who connect their accounts to Facebook.
- Instagram rose from No. 22 to No. 10 during the last week in the Apple App Store, which seems to contradict New York Post story and the AppData information.
From the article:
"This data is inaccurate," an Instagram spokeswoman responded in a statement. "We continue to see strong and steady growth in both registered and active users of Instagram."