Dive Brief:
- At long last: Instagram announced Monday new features for the iOS and Android apps that allow photo captions to be edited after posting.
- Previously if a mistake was noticed after posting, the only way to amend it would be to post a correction in the comments or delete the entire post and start over.
- To edit a caption, click the "..." button below the photo and choose edit.
Dive Insight:
Because Instagram posts can only be made with a mobile device, it's easy to have "fat finger" problems and make mistakes. On a personal account, this can be only slightly embarrassing, but for marketers and brands — a mistake could be an image problem. A quick edit feature will solve a lot of frustration. Now the only question remains: When will Instagram allow users to manage multiple accounts?
