Dive Brief:

• Independent mobile ad platform InMobi is making history with a first-of-its-kind program called "guaranteed outcomes."
• The program offers guaranteed results for advertisers on form fills, coupon clips, click-thrus, and video completes—social media likes and shares are soon to follow. 
• InMobi utilizes sophisticated predictive modeling based on historical data, machine learning, and real-time calculations to offer the minimum guarantees. 

Dive Insight: 

Guaranteed outcomes is unheard of in the mobile ad industry—the market is just too new and wild for most platforms for feel comfortable taking the financial and legal risks. That bold mood could be a game changer for the firm, and the industry, when it comes to looking for more ways to feel secure in investments.