Dive Summary:
- InMobi announced Tuesday that it had acquired the mobile ad company Overlay Media in a takeover that occurred in the second half of 2012.
- The acquisition is notable since InMobi as context engine company working with developers and mobile handset manufacturers was not previously in the mobile advertising space.
- Ian Anderson, the founder of Overlay Media, believes that 2013 will be a big year for context awareness growth, though he did not specify how InMobi will fit into that vision for his company.
From the article:
"... Overlay Media’s business is (or was, at least) not in mobile advertising. The company provides what it calls ‘the context engine’ to developers and mobile handset manufacturers, so they can build context into their services without needing to start from scratch. After all, modern smartphones are heaving with sensors, so there’s a lot that can be done here. ..."
