Dive Summary:
- Having recently scored $54 million in series C funding from Goldman Sachs, the SAAS sales and marketing automation platform Infusionsoft set out to continue its swift growth by acquiring social media marketing startup GroSocial.
- Infusionsoft's target market is small businesses who need to integrate sales and marketing platforms into a single process.
- GroSocial will help Infusionsoft convert leads from social media into customers by integrating the technology with the CRM, marketing automation and eCommerce tools.
From the article:
"... With the addition of GroSocial, Infusionsoft will be able to provide small business with the ability to convert the leads they generate through social media into customers. The company will integrate GroSocial with its CRM, marketing automation and eCommerce tools to let business automatically move prospects through the entire sales lifecycle.
GroSocial, which launched in late 2010, similarly tackles the SMB market, allowing organizations that lack the resources to train or hire dedicated social media teams to boost customer engagement and monetization through social media without having to stomach the high costs. The startup raised $1 million from HubSpot Co-founder and CTO Dharmesh Shah and HubSpot CMO Mike Volpe, as well as its existing investors back in May of last year, bringing its total funding to just under $2 million. ..."
