Dive summary:
- Mindshare's infographic shows the opinions of US adults on time, money, and technology in a post-recession economy. [see infographic at AdWeek]
- The recession has been a type of reset button for many Americans; Mindshare results show that 60 percent feel they have a good work-life balance which is up from 53 percent two years ago.
- According to Mindshare's data, Americans are simplifying their lives which is supported by stats like 53 percent of respondents agree that a car is just to get from point A to point B.
From the article:
"If there's anything good to say about the recession, it may be that it's led many of us to reset our priorities. Mindshare took a snapshot of U.S. adults' views on time, money and technology and found that 60 percent of us feel that we have a good work-life balance (up from 53 percent two years earlier). We have technology in part to thank; 40 percent now use the Internet to order groceries, up from 33 percent in 2010. As much as we like technology, though, we're also aware of its side effects, with fully three-quarters of us expressing concern about online privacy—and 63 percent just wanting to be unreachable some of the time."
