Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to grow their presence on social networks without spending large amounts of time or money. A deep dive into how nonprofits are achieving these results has uncovered valuable insights.
If there were ever a number that should be shouted from the rooftops, it’s that the data shows that the average Facebook Like may cost $3.50 but the revenue produced is $214.81. That’s quite a nice return on investment. Key to this incredible stat is that nonprofits are changing lives and typically have an incredible story to share… tapping into social resources will echo that story and get it shared with a community of others who will respond.
