Dive summary:
- Mobile purchases will account for one fourth of all online sales by 2017, according to eMarketer; this increase will be largely in part of increased tablet use and mobile purchases. [see infographic of mobile purchase data at AdWeek]
- Also according to eMarketer, three fourths of all mobile purchases will be made on a tablet by 2017.
- Increased use of smartphones and tablets fuels retail by eliminating the need for a brick-and-mortar store and extends the shopping day.
From the article:
"Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives on smartphones and tablets. The spread of tablets in particular will drive mobile commerce; by 2017, nearly three-fourths of mobile retail sales will be done on tablets, with 125 million people using them to make purchases."
