Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. (Be sure to register for our upcoming webinar!) While consumers are now dominating social media, businesses are getting worse at responding. According to Sprout Social – 4 out of 5 requests go unanswered! Ouch. These are highlights from the Sprout Social Index Engagement Report, providing insight behind today’s social customers, the rapid growth of inbound consumer engagement and how brands respond....