Dive summary:
- Search Mojo, has produced the infographic, "7 Business Benefits of Google+," to help companies see the often overlooked value in the social media platform. [View the full infographic at Marketing Technology Blog.]
- Often marketers overlook Google+ because the numbers are lower than Facebook and other competitors, but the platform is fastest growing platform ever.
- Google+ postings influence search engine rankings and the posts get instantly indexed into search results increasing visibility.
From the article:
"As a marketer, I’m always surprised when other marketers dismiss a situation like this where there may, indeed, be less people… but there’s also less competition at this point! Companies are making a huge mistake by not capitalizing on the platform early and putting mileage ahead of their competition."
