Dive Brief:
- Even with a tech-savvy marketing team, it can be easy to make some major missteps when technology is involved.
- One famous example involves a Volkswagen dealership in Illinois that erected a billboard carrying a QR code. Immediately, there was backlash in the area over the unsafe driving habits encouraged by such an ad.
- Another infamous example of technology going wrong is fast food chain McDonald's promotion of the hashtag #McDStories, which quickly became a way for Twitter users to share disgusting and negative stories about the chain.
Dive Insight:
Like with the McDonald's story, a marketing technology fail can sometimes surprise you, but a lot of mistakes can be avoided with education and diligence. Often, marketers don't consider the potential backlash of what they perceive to be a wholly positive campaign. The risk of a mistake is compounded by marketers who don't fully understand the technology they are using as well. See the full infographic below for more examples.
Like this infographic? Get more sales and marketing information here: http://www.lattice-engines.com/resource-center/knowledge-hub
