Dive summary: 

• ComScore announced expansions in its mobile measurement assets which has the industry buzzing about the new possibilities in analytics.
• The expansion includes big data sets from over 1 million smartphone users, 400,000 tablet users, and 150,000 homes with connected devices such as gaming consoles and smart TVs. 
• This expanded sample size will provide comScore's clients the granular insight they have been seeking. 

From the article: 

"'comScore’s two-year focus on investing in, and building out, this massive, unmatched data is now enabling us to turn multi-platform complexity into actionable data for our clients,” Matta adds. “The granularity of our mobile data is second to none and will serve as the bedrock of our ability to deliver value to clients as they navigate the dislocation created by mobile platforms.'”