Dive summary:
- eMarketer released global Facebook growth estimates revealing that global use is rapidly rising compared to North America; in particular India will have the largest amount of users by 2017 with 277.8 million.
- The estimates predict Facebook will cross the billion user mark this year and reach 1.27 billion in 2014.
- Even though markets with already high percentage of users, steady growth will still occur; for example two thirds of the population in the Netherlands are Facebook users and that market is expected to grow six more percentage points by 2017.
From the article:
"While the research hasn't foreseen any declines in monthly active users in the U.S. and other mature markets, it doesn't look at how daily active usage is likely to change. Mr. Fredricksen observed that there's evidence that teenagers and younger adults are spending less time on Facebook -- even if they're still logging on at least once a month -- but that they're largely migrating to Instagram, which doesn't generate any revenue for its corporate parent yet."
