Dive summary:
- There are millions of self-proclaimed social media experts, gurus and rock stars shoveling out advice with no real basis to back it up; identify the bad advice from the good with this guide of bad social media advice. [see Whole Brain for full list]
- Topping the list is the idea that every brand should be on every platform; brands should think about where their audience is before signing up for any platforms.
- Avoid only highlighting positive posts from customers; responding correctly to an unhappy poster can help you position your brand as competent and mindful of its customers.
From the article:
"Say you’re an insurance company, as an example. Not only is it not practical to be on more than a few platforms, it’s pointless – an insurance company’s prospects won’t be looking for the company on Foursquare, for instance, nor do we suspect prospective policyholders would look for insurance products and services on Pinterest. Concentrating your efforts through at least the Big Three (Facebook, Twitter and LinkedIn) gives most companies the opportunity to connect with their targets."
