Dive Brief: 

• IBM is showing off the work of its digital agency— IBM Interactive Experience — at this year's US Open. 
• At Arthur Ashe stadium, IBM has set up a command center to manage the mobile, cloud, and analytics technologies that bring an insider experience to fans on mobile and tablet devices. 
• IBM has developed the 'SlamTracker' that delivers historical data-centric predictions for matches using eight years of Grand Slam data. 

Dive Insight: 

Ultimately, IBM is doing what so many sports and brands try to do, which is reach people on second screens. It's no longer enough to have TV broadcasts going out into homes since fans want interaction both online and on mobile. The command center puts IBM right in the middle of everything and offers the firm a chance to show off its data skills.