Dive Brief: 

• IBM and Wharton School at the University of Pennsylvania have teamed up to launch the school's first ever course directed at CMOs. 
• The two-week course will launch in spring 2015 and will offer senior level executives insight to data-driven marketing practices and disciplines. 
• The idea for the course sprung from IBM data that showed while 94% of chief marketers believe analytics will help reach their goals—only 18% felt prepared to do so. 

Dive Insight: 

Unlike a lot of things, big data isn't necessarily something that is easy for CMOs to learn on the job. A tailored course by Wharton is exactly the kind of immersive experience that CMOs can use to get a base understanding of big data and analytics and how it pertains to their position.