Dive Brief:

• This week, IBM introduced "ExperienceOne" — a new integrated portfolio of offerings meant to bring the company's sales, marketing, and service solutions under one umbrella. 
• Unlike solutions from competitors Adobe, Oracle, and Salesforce, IBM ExperienceOne is not a marketing cloud platform. 
• ExperienceOne is focusing on a more complete experience that combines integrated IBM products, a network of "solutions patterns" that connect ideas from the thousands of corporations IBM has worked with, and a single site to help users manage the software. 

Dive Insight: 

While IBM isn't building a marketing cloud like some of its competitors, ExperienceOne is quite similar to Salesforce1. Ultimately, all of the major enterprise firms are moving toward more complete and comprehensive solutions, regardless of the method. As long as each continues to innovate, the healthy competition should breed some exceptional enterprise marketing solutions.