Dive Brief: 

• IBM is investing $100 million to grow its data-driven capabilities and consulting strategies.
• The firm's digital marketing agency will be combined with other related businesses like data analytics and experience design. 
• IBM plans to hire 1,000 new employees and open 10 new Interactive Experience Labs — a concept launched in January allowing clients to work along side researchers, consultants, and experts in experience design, mobile, and digital marketing. 

Dive Insight: 

The main investment IBM is making here is on data. It's taking a bunch of other businesses — marketing, consulting, etc — and combining it with the data analytics skills it has acquired. IBM is recognizing that more cooperation between units is key to offering the best product suites to clients.