Dive Brief: 

• The Interactive Advertising Bureau hired Peter Naylor as its first ever publisher-in-residence. 
• The former NBCUniversal digital sales executive will be serving in a consultant role, helping to sort through the biggest problems facing member publishers. 
• IAB’s president and CEO, Randall Rothenberg, describes the position as similar to the entrepreneur-in-residence position that is now popular among venture capital firms. 

Dive Insight: 

The creation of the publisher-in-residence position is an interesting move from IAB in its efforts to understand members better. In our client-centric industry, that knowledge can be like gold. It will be interesting to see if similar organizations follow suit and create these types of positions, as well.