Dive summary:
- Hyatt Hotels is using Postagram to allow users to send up to two free postcards through their Facebook page to loved ones in an unusual twist on direct mail marketing.
- Users can write in a 180-character message, include a photo, and then the address of a friend and the USPS will deliver a physical postcard to that person.
- Coppertone, a sun lotion creator, is also using Postagram to allow customers to send free postcards and is also using the tech vendor's mobile app.
From the article:
"'Most direct mail is boring stuff,' said Matt Brezina, CEO of Sincerely, which owns Postagram. 'What we are doing is different because it's personalized. What's more, it's personalized by someone the recipient actually knows. It's not just from some company.'"
