Dive Summary:
- Speaking at the 2013 Consumer Electronics Exposition in Las Vegas Wednesday, Andy Forssell, Hulu's senior VP of content, revealed that the online TV programming provider had begun reducing the number of ads being shown to users.
- The Verge reports that a Hulu spokesperson indicated the changes were based on multiple factors and didn't necessarily represent a strategy change, though Forssell reportedly said the shift was at least in part in response to user feedback.
- Forssell also indicated that additional ad reductions on Hulu Plus, the company's premium pay service, are planned for the near future.
From the article:
"... A Hulu spokesperson let us know that there are a variety of factors in the quantity of ads, and that they typically will move up and down based on sales inventory — so a decline in January isn't necessarily a strategy change. However, Forrsell told us directly that the company does intend to gradually reduce the number of ads served to Hulu Plus users over the coming months."
