Dive summary:
- The Huffington Post is delving deeper into native advertising with the unveiling of HuffPost Partner Studio, an in-house branded content agency.
- HuffPost is no stranger to branded content, but the opening of Partner Studio will change how the publication approaches branded content; previously, the site hosted content that brands created themselves, but now HuffPost will be creating the content for each brand.
- A main focus of Partner Studio will be video; the agency hopes to differentiate itself from competitors by creating mash-ups and supercuts.
From the article:
"Partner Studio has a staff of 10, a combination of editorially minded people to create content and account service. Maymann understands that some brands will come armed with content already while others will rely on the Partner Studio to do the creative work. Pricing ranges from $20,000 to $1 million, depending on the amount of work HuffPost Partner Studio is required to do and the amount of AOL-wide distribution."
