Dive Brief:
- At an Open House event Tuesday, inbound marketing firm HubSpot made several noteworthy announcements, including integration with 11 new marketing tech firms.
- The 11 new marketing tech firms include among them SlideShare, Shopify and Bigcommerce.
- HubSpot also revealed the launch of a $3 million fund that will offer interest-free loans to agency clients looking to hire new employees.
Dive Insight:
Hubspot is clearly on the upswing. Integration with new marketing tech firms expands the reach of Hubspot's product, while the loan program will foster loyalty to the brand. These loans will remain interest free as long as the agency meets Hubspot sales targets, and agencies have to continue the contract until the loan is paid off.