Dive summary:
- HTC launches project titled internally as Marketing 2.0 by announcing Benjamin Ho as its new CMO.
- Ho takes over HTC marketing as the company sees sliding revenues and shrinking margins with no end in sight.
- Ho will lead the company’s efforts in holistic marketing and mass-market brand outreach.
From the article:
… “We welcome Benjamin to HTC and look forward to integrating the global marketing capabilities he brings to the company,” said (HTC CEO Peter) Chou in a statement. “Our growing brand, centered around our world-class innovation and design capabilities, will provide a global platform not just for HTC, but for Taiwan culture and innovation.” …
