Dive Summary:
- Business 2 Community looks at six ways email can work for event marketing, recommending such strategies as beginning campaigns six months ahead of time to hit more open schedules and give attendees time to plan for the event.
- Divide your email list into segments and adjust content accordingly because the more tailored the content, the more likely it will appeal to its targeted audience.
- Incorporate social media into your event email marketing by including links to Facebook, Twitter and Google+, making it easy for readers to spread the word.
From the article:
In the era of social media networking, it may feel like email marketing has gone the way of the dinosaur, just like snail mail. This is absolutely untrue. Savvy event and meeting professionals rely upon email marketing to build awareness about an event, bump up registration numbers, and most of all, engage attendees.
If you don’t believe in the effectiveness of email marketing, it may be time to scrutinize your email methods to determine if they could use an overhaul. The power of the PC has moved beyond desktops to perpetually-connected handheld devices, so email continues to be a solid and crucial method of event communication and promotion. Here are six surefire ways to boost attendance at your event...
