With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates. This is exactly why it’s more important than ever for marketers to understand what aspects of Social Media and which social signals actually help us and our clients get maximum visibility in the search engines.

To be clear, I have always been, and (unless proven other wise) will continue to be a proponent of quality. Having said that, I did at one point make the argument that quantity is a force not to be ignored and increasing quantity does have some merit to it.

This is why it’s always important to re-examine this and keep up with the changes.

Specifically with regards to Penguin, I hypothesized that...