Dive summary:
- If the budget for content marketing is zero, there are still 5 free tools to help you achieve a reputable content marketing campaign. [see full list at Content Marketing Institute]
- BuzzStream, most widely known for its paid features, also has useful free features like the Link Building Query Generator which produces a huge list of search terms that can be used for blogging opportunities.
- Social Crawlytics crawls a website and identifies the most shared and viewed items allowing you to craft a blog that is complementary to the most popular items on the site.
From the article:
"Well, believe it or not, it’s actually perfectly feasible to run a (basic) content marketing campaign on zero budget.
Don’t expect the results to be earth-shattering and remember you will need access to a strong writer to get the great guest posting spots that will form the backbone of your efforts."
