Dive summary:
- Millennials are shifting away from traditional media like TV to mobile applications so marketing needs to make three major changes to reach this generation. [see full list at iMedia Connection]
- A top tip is to make it interactive; with fewer millennials watching TV a brand message needs to add interactive elements like contests and mobile promotions to garner attention.
- Delivering on demand is essential to reaching the millennial generation who has grown up with instant access to information; this also means large chunks of information will go ignored so content needs to be delivered in short, concise bursts.
From the article:
"The key to engaging Millennials is to get their attention, provide them with opportunities to opt-in to your brand, and keep the conversation going in small bursts of information. There is no better way to accomplish this than fusing the mobile and social experience together so the conversation can happen on demand and anywhere on the go. Incorporating these opportunities throughout your touch points is the key to long-term success with the new tech-savvy Millennial generation."
