Dive summary:
- Negative SEO is the practice of attempting to demote a webpage or site from the search engine results.
- It is unethical but can be used by firms to hurt their competitors' sites, and Google is already developing tools to combat it.
- You can determine whether you're a victim of negative SEO by using tools such as Ahrefs.com and Majestic SEO.
- For more on how to combat negative SEO, check out the link below to the article at Kaiser the Sage.
From the article:
A few days ago, I just found out that someone’s trying to pull one of my top keywords’ search rankings by building thousands of spam links to its designated page. Obviously, that douche has plenty of time to waste. Though, unlucky for him, the page is still standing strong on the SERPs up to now (playing around the first 2 spots). Anyway, the culprit used automated link building tools (not sure which one was it) and has mostly blasted spammy blog comments (on irrelevant pages that automatically approve comments) using exact match anchor texts for the keyword that my SEO strategies reso...
