Dive summary:
- With help from its agency Deutsch LA, Pop Secret has developed an app to stop the far too common problem of burning microwave popcorn; nearly 400 tweet about burned popcorn every week.
- As part of Pop Secret Labs, the brands online home for fun apps and tools for popcorn and movie watching, the popcorn maker has developed Perfect Pop, a mobile app that helps users pop the perfect bag of popcorn without burning it.
- Other developments from Pop Secret Labs have included Pop Search, a Chrome extension that lets you search the best places to watch any movie online, Find Your Critic, which matches you to the movie critic who shares your taste in movies and Pop Over, which helps you organize a themed movie night.
From the article:
"As vp and creative direct David DeRoma explained, the app works by listening to the the popping sounds of kernels once someone puts a bag in the microwave. All the user has to do is open up the app and place the phone near the microwave. When there is more than a two-second interval between pops, that means it’s time to turn off the microwave. The app plays special popcorn graphics and music to notify the user when the popcorn is ready."
