Dive summary:
- Five different companies provide great examples of how to creatively and effectively using a LinkedIn company page. [see full list at Social Media Examiner]
- One of the top examples is LinkedIn's page itself; LinkedIn shows that developing a campaign that creates a flow of fresh status updates can increase engagement and expand company's visibility.
- LinkedIn is also a great place to promote other social channels as demonstrated by CNBC's company page; CNBC utilizes the banner images for call to actions to join them on Facebook and Twitter.
From the article:
"You don’t have to be a big brand to take advantage of and benefit from some of these same strategies on your page. It doesn’t matter if you’re just beginning to build a LinkedIn company page, or if you already have a few thousand followers on your existing page.
You can learn from the brands that are being smart and creative with their company pages."
