Dive summary:
- Google+ has received criticism for being a ghost town, but there are in fact many highly engaged communities; the trick is finding and learning how to interact with those groups.
- The Google Circles can be a great way to organize contacts and build relationships centering on certain subjects; create circles around different interest like food, social media, fitness, content marketing, etc.
- There are over 50,000 communities on Google+; find some that are relevant to your brand and make it a point to remain active in those groups.
From the article:
"Google+ Hangouts and Hangouts on Air (HOA) offer businesses an opportunity to enhance engagement with users/customers through live, real-time, multimedia interaction. These unique functionalities give businesses an important advantage, making it easier than ever to open direct lines of communication with customers, solicit feedback, promote dialogue and build brand loyalty."
