Dive Summary:
- With more than 90% of U.S. citizens keeping their mobile devices within reach at all times, QR codes have become valuable tools, especially to email marketers.
- Using QR codes in your emails can add a level of interaction, make it simple to quickly gather the subscriber's number, and help bridge the gap between computer and mobile device.
- Enhancing emails with QR codes that lead to coupons helps drive sales, as customers are 10 times more likely to use a mobile coupon than a traditional one, according to Borrell Associates.
From the article:
Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies have quickly gained momentum as the go-to choice for reaching consumers who are increasingly dependent on their mobile devices for everything from socializing to banking and shopping.
The move to mobile marketing is largely driven by the rapid consumer adoption of cellular and smartphone devices. It's astonishing that of the more than 7 billion people on earth, 5.1 billion own a cell phone, and -- in the U.S. -- more than 90 percent of citizens keep their mobile device within reach 24/7...
