Dive summary:
- Tumblr can be a powerful content creation and content curation tool for brands; use these 6 steps to get started. [see full list at Content Marketing Institute]
- Think of your Tumblr page as an extension of your brand and customize the page to reflect that; ensure the look and messaging are consistent with your brand.
- Tumblr thrives on small, tight-knit communities; because of this it is important to pick a target audience and stick with it when creating and curating content.
From the article:
"Tumblr has found its place in the social arena as a primarily image-centric social network. It’s unlikely that you will see large chunks of text gaining traction on Tumblr — that’s just not how it works. But the advantage of this is that you don’t need to be concerned with duplicate content; just stick to images, videos, and occasional short snippets of text that pack punch and power."
