Dive summary:
- These four tips will help you transform your existing website into a tight-knit community. [See full list at Content Marketing Institute]
- Listen to your data first; the data will let you know whether your website is ready for a community or not.
- When attempting to create community, keep it simple and create only features that are easy to use and explain.
From the article:
"Done right, your community can both create rabid brand loyalists and become a free source of new content. All you need is the right approach."