Dive summary:
- Microsoft's Bing now owns 17.4% (up 13% for May 2012) of the search market; once you have secured your place in Google, it's crucial to optimize your results in Bing.
- Images are the focus of Bing so make sure all images on your site have proper keywords in the file name and in the tags.
- To take full advantage of Bing for Businesses, be sure to utilize features now available on rival Google Local; for example, brands can insert information into the maps features like page links and display images within the map.
From the article:
"True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on the entire first page of Bing. Here's how to do it."
