Dive Summary:

• Between social sharing and constantly updated technology, use of video in ads is becoming more popular with email marketers—and for good reason.
• Experian Marketing Services recently published survey results that showed a 7% to 15% increase in click rates when the word "video" was added to a subject line.
• In the same study, email campaigns that used videos improved conversion by 21%.

From the article:

With the rise of mobile technology and tablet adoption, access to online video has never been easier. Couple that with the increase in social sharing and YouTube's position as the second most popular search engine on the planet and it's easy to see why more video content is at the top of many marketers' wish lists.

But while the benefits of video marketing are typically tied to things like brand awareness and audience engagement...