Dive Brief:

• Mekanism — a 75-person shop in New York and San Francisco —recently scored the White House as a client because of its ability to communicate with millenials. 
• The White House and Generation Progress were looking to do a campaign to stop sexual assault on college campuses and recognized Mekanism's talents through campaigns with clients like Jim Beam, Pepsi, and Axe. 
• The agency developed the "It's on Us" campaign to spread the notion that everyone needs to be involved to stop sexual violence. The 30-second ad features celebrities from Jon Hamm, Kerry Washington, and Questlove. Joe Biden and Barack Obama also make appearances.

Dive Insight: 

Mekanism is an underdog story that shows regardless of size, if an agency does high quality work— it can be recognized in a big way. Now not only can Mekanism count the White House as a client, but it also has the opportunity to make a difference for an important issue.