Dive summary:
- Sponsored content, advertising that is distributed by publishers, is quickly gaining popularity; take a look at how these major publishers approach sponsored content. [see full list at Digiday]
- BuzzFeed, with its famous listicles, has been producing sponsored content since 2010; a fee of $100,000 wil get you approximately four or five listicle articles.
- A Huffington Post sponsored article will set you back about $40,000 which includes four days of promotion on the site.
From the article:
"Forbes:
Forbes recently introduced a site license model letting advertisers post an unlimited amount of content to the Brand Voice platform for $50,000-$75,000 a month for a minimum of three months. The range of site license prices reflects differing levels of on and offsite promotion; offsite promotion includes paid syndication and distribution. There’s also a display ad on the Brand Voice post. Forbes started Brand Voice (nee Ad Voice) in 2010, and brands like SAP, UPS, Dell and Intel use the platform. Some brands produce their own content; some use Forbes’ Brand Newsroom, which employs folks with editorial skills and is separate from Forbes editorial. "
