Dive Brief:
- Yahoo's search result redesign, which was introduced last month as part of being named Firefox's default search engine, seems to draw a strong resemblance to competitors Google and Bing.
- The differences between the three biggest search engines are now negligible in design.
- To show the similarities, AdAge has pulled together a interactive, side-by-side representation of results from Yahoo's new design and results on Google and Bing, which also redesigned a year ago.
Dive Insight:
It's hard to deny that Google's minimalist design has worked—impressively. Because of that success, it's not surprising the other search engines would want to imitate the design, but it is a bit shocking to see just how similar the three designs have become. The looks are almost treading on a copycat distinction. In some respects, it might just be time to concede that Google's has won the search war and focus energy into other areas—rather than copying Google's design.
