Dive Brief:

• According to a new B2B Website Usability Report, only 6% of buyers say social media significantly factors into their B2B purchases.
• Only 22% of respondents reported interest in vendor blog content, though 85% said a blog increases a vendor's credibility. 
• The survey for the report included 175 buyers. 

Dive Insight: 

Despite the small sample size, the survey brings to light the question of social media's value in the B2B space. What the respondents are perhaps saying is that the content is currently boring and they just don't pay attention to it. That's a message B2B vendors should hear loud and clear. The information shouldn't necessarily inspire B2B vendors to lose faith in social media, but rather reevaluate their strategy to understand why buyers might not be interested.